Doodlebug Edge

Peer coaching for Norfolk business owners and leaders who need space to think

If you’re leading a business in Norfolk - as an owner, founder, director, or senior leader - you’ll know the feeling: you’re busy, you’re responsible for the outcomes, and you rarely get uninterrupted time to step back and think clearly.

Executive Edge Peer Coaching gives you that space.

It’s a small, in-person peer coaching group in Norwich, chaired by Jon Bugg, built around structured conversations using the MAMAL principles (Meaning, Acumen, Mastery, Adaptability, Legacy). You’ll leave each session with clearer priorities, better decisions, and practical commitments you’ll actually follow through on.

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What it is (and what it isn’t)

This is peer coaching — not training, not a lecture, and not a generic networking breakfast.

You bring real situations from your business. The group helps you think them through with honesty, challenge, and support. Jon chairs the session to keep it focused, structured, and useful.

Expect:

Structured conversation (not “open mic” discussion)
Confidentiality and trust
Practical actions and accountability
A room of people who understand what leadership pressure feels like

Not for:

People who want a passive course or someone to “tell them what to do”
Anyone who can’t commit to doing the work between sessions
Those looking for a sales/networking group

How it works

1) A 90-day strategy meeting (to orient and get going)

Before you join the group, we start with a 90-day strategy meeting to get clear on:

What you’re building (and why)
What’s currently getting in the way
The priorities that matter most for the next 90 days
The commitments you’re prepared to make

This strategy meeting is currently offered free of charge.

2) Monthly in-person peer coaching in Norwich

Frequency: Once per month
Time: A full morning
Location: In-person, Norwich
Group size: Typically 6–7 people

Each session is chaired and structured around the MAMAL principles, so the conversation stays grounded in what matters and moves towards clear action.

3) Commitments and follow-through

You’ll leave each session with:

A clearer view of the decision in front of you
Practical next steps
Commitments you can execute before the next month

Why MAMAL?

Most leadership groups focus on tactics. Tactics matter — but they don’t help if you’re making decisions from a place of overload.

The MAMAL principles give us a shared structure to work through the real issues leaders face:

Meaning: What matters and why
Acumen: Better judgement and commercial clarity
Mastery: Improving capability and consistency
Adaptability: Responding well when things change
Legacy: Building something you’re proud of

It’s a practical framework for making better decisions — not just having better conversations.

Frequently Asked Questions

Please reach me at jonathan@doodlebugedge.com if you cannot find an answer to your question.

Is this coaching or mentoring?

It’s peer coaching, chaired by a coach. You’ll get structure, challenge, and accountability - but the power is in working through real situations with other leaders who understand the pressure.

Do I need to prepare anything?

You’ll get the most value if you arrive with one or two real issues you’re currently facing - decisions, team challenges, priorities, or strategic questions.

What about confidentiality?

Confidentiality is essential. What’s shared in the room stays in the room.

Will I be in a group with competitors?

No. We never put competitors in the same group as this prevents open discussion from happening.

What if I’m too busy to add another commitment?

That’s often the point. This is protected time to think, decide, and execute - so you stop carrying everything in your head and start leading with clarity.

Executive Edge Peer Coaching (Norwich)

Peer coaching for Norfolk business owners and leaders who need space to think

What it is (and what it isn’t)

Expect:

Not for:

Who it’s for?

Executive Edge Peer Coaching is designed for:

How it works

1) A 90-day strategy meeting (to orient and get going)

2) Monthly in-person peer coaching in Norwich

3) Commitments and follow-through

Why MAMAL?

Founder member offer

Investment and commitment

Money-back guarantee

Next step

If you’re interested, the next step is simple:

Book a '90-day strategy' meeting

Frequently Asked Questions

Executive Edge Peer Coaching (Norwich)

Peer coaching for Norfolk business owners and leaders who need space to think

What it is (and what it isn’t)

Expect:

Not for:

Who it’s for?

Executive Edge Peer Coaching is designed for:

How it works

1) A 90-day strategy meeting (to orient and get going)

2) Monthly in-person peer coaching in Norwich

3) Commitments and follow-through

Why MAMAL?

Founder member offer

Investment and commitment

Money-back guarantee

Next step

If you’re interested, the next step is simple:

Book a '90-day strategy' meeting

Frequently Asked Questions

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